These are the times for start-ups. The markets are opening up and people are in the mode to try and accept new stuff. Gone are the days when the young used to follow the footsteps of their previous generation and take up traditional jobs. Having said and done everything, when it comes to starting a new business, even this generation of entrepreneur faces the age-old challenges associated with any start up – Finance.
With a tight budget managing everything can be a formidable task and in the course many a times most start-ups neglect a crucial aspect of their business – Branding. With some innovative thinking and smart use of branding tools you can actually design a marketing and branding campaign that is easy on your pocket but at the same time can reach out and connect with the target customers within a short time.
Here are a few tips that can be handy in planning a smart branding campaign
Logo – Your business logo should be designed in such a way that it should connect with the target customers immediately. If you wear the creative hat you could do design the logo yourself, else hire a talented logo and graphic design agency to get the job done for you. Keep it neat yet eye catching. It is advisable to get a custom logo design and not select any of the readymade ones off the internet. Don’t think twice to invest in logo design as it is going to be the face of your brand in the long run.
Business Cards and Stationary Design – Having smart and innovative business card and stationary design can take your brand a long way. Well-designed and standardized stationary gives your clients an impression that your business is here to stay for long run and your brand is a stable one. Customers always want to develop relationship with committed brands.
Promotional Items – Being a start up you might not have enough room for high end marketing campaigns like TV, newspaper, billboards, etc. But there is a cheap and effective way out. Promotional items, yes with some spiffy use of promotional items you can actually get ahead of the competition. Give away freebies like t-shirts, pens, caps, jute bags, etc., which your customers can use in their daily lives and in the process, expose your brand to more and more people. Always go for good quality and striking promotional items.
Online Marketing – Internet has indeed become an integral part of our everyday life. Everyone has an online presence these days. This offers a great platform to market your business. Take the help of professional graphic design company to create some attention grabbing designs to promote your brand online. In addition to this create unique and informative content that contains information about your product/service offerings.
As a savvy entrepreneur use the above mentioned branding tools and take your brand to the next level. Remember you have to reach out to more and more customer to build a strong and stable brand.