2 Compelling Reasons to Switch to Responsive Web Design

Responsive Web Design is a popular and recent method of designing websites. Web development has enabled websites to be readable and viewable from any type of device. Whether an individual is accessing the website from his smartphone, tablet, laptop or personal computer, the aim of the website designer should be to optimize viewing. With the advent of Responsive Web Design, website owners are rapidly turning to website re-design from old school to latest technology implementation in order to have a responsive website.

The principle behind Responsive Web Design is rather straight-forward. Instead of designing one webpage which is of a fixed size and places itself at the center of the viewing screen, responsive webpages are made up of components which can resize, shape and situate themselves according to the size of the screen on which they are being browsed. The components make use of CSS media queries in order for the screen size to be determined. This article discusses two main compelling reasons for you to switch to Responsive Web Design if you have not done so already.

1. Responsive Websites Attract Readers

If a certain reader usually accesses your website from a laptop or personal computer, he has an idea about the content and layout already. If he then tries to access your website through a smartphone only to find out that your mobile site contains less content or the appearance significantly differs from the familiar look, he is bound to get frustrated and find alternative websites.

Also, if your mobile site is not optimized for viewing on smaller screen sizes, the visitor is sure to return to search engine results pages. This activity is immediately recorded by Google and your mobile site is marked as unsuitable for that particular search term which guided the reader to your site in the first place. Your website will no longer be suitable for SEO (search engine optimization) and you are likely to lose visitors easily due to this drawback.

2. Single URL Is Required

By having a responsive design of your website, you are able to store your backlinks. This simply means that all your SEO can be concentrated on one site causing your links to direct to one domain. This is not the case for mobile websites or one desktop site. Your website will also benefit from a huge boost when it appears on search engine results page.

Moreover, a single URL is required to share your website on social media. This ensures that whenever the site is shared or the link is clicked on, all the content will be viewable and clear to the reader. It will also be easier to navigate through the site irrespective of whether it is being accessed from a smartphone, a tablet or a desktop.


When designing any website, the foremost aim is to attract readers. The commitment of readers to your website is largely determined by how easy it is to view and navigate through the site from any type of device. This is when Responsive Web Design comes in handy.

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